© Visa Cash App RB Formula One TeamGlitter-Inspired Livery For VegasVisa Cash App RB lights UP Las Vegas streets with a special glitter-themed livery for GP weekend
Forthe2024LasVegasGrandPrix,VisaCashAppRBisunveilingastunning,one-of-a-kindglitter-inspiredliverythatbringstheglitzandglamourofLasVegastotheracetrack.DrawinginspirationfromtheCashAppVisaGlitterCard,theliveryfeaturesavibrantblueandgreengradientwithadazzlingglitteroverlay,perfectlycapturingtheessenceofLasVegas'iconicbrightlightsandnightlife.
Earlier this year, Visa and Cash App launched the Cash App Visa Glitter Card in collaboration with Emmy-winning actress, singer, and TV host Keke Palmer. Designed around the concept of "Glitter Fever," the card embodies a joyful, contagious energy that encourages radical self-expression and excitement—qualities that are reflected in the bold design of the livery.
The sparkling livery won’t just be limited to the track. It will also decorate the team’s garage, with drivers Yuki Tsunoda and Liam Lawson donning custom racing suits and team apparel that match the eye-catching design. Fans attending the event can catch a glimpse of the glittering livery up close at Topgolf Las Vegas, where it will be displayed on the driving range throughout the weekend.
2024 Las Vegas Livery - High Quarter View© Visa Cash App RB Formula One Team
Peter Bayer, CEO, Visa Cash App RB said: "It wouldn't be Las Vegas without a touch of glitter, and as the home of glitz, it only felt right to bring this livery to the Las Vegas race. It holds a special place in the team's history as it's where we launched VCARB earlier this year. Since then, creative collaboration with our partners has led to outstanding liveries beyond the norm, allowing us to disrupt the way we do things in Formula One, as we've seen in Miami and Singapore. I look forward to seeing the VCARBOI shimmering under the lights on track.
Catherine Ferdon CMO, Cash App said: "With our co-title sponsorship of VCARB, we aim to bring the magic of Formula I to more people and make the sport more accessible. This digital-first livery reveal, inspired by our own Cash App Glitter Card, is another example of Cash App's differentiated approach to connecting with customers. We look to bridge the gap between diverse audiences, open pathways to fans and connect people through experiences that are unlike anything else out there.
Get ready for the Las Vegas Grand Prix with the limited-edition Glitter jumper, inspired by the iconic VCARB livery! Featuring sleek design and shimmering details, it’s the perfect way to show your F1 pride. Don’t miss out—only a few available! Shop here
Las Vegas Glitter Sweatshirt© Red Bull Shop
