© Visa Cash App RB Formula One TeamVCARB Announce Partnership With Student.com
VisaCashAppRacingBullshastodayannounceditspartnershipwiththeworld’slargestonlinestudenthousingmarketplace,Student.comforthe2025seasonandbeyond.
- Student.com, a Dot Group company, unveils its exclusive sponsorship of Visa Cash App Racing Bulls
- A first of its kind collaboration connecting the student housing industry and the world of motorsport to a whole new generation of students and fans
- This partnership ignites the shared passion to push boundaries, create, inspire and embrace Gen Z as a growing fanbase
- Dot’s global brand and student housing operator, Yugo, is named as exclusive student housing operating partner to VCARB
Student.com is part of The Dot Group (“Dot”), the pioneer in global student living focused on shaping a better future across the entire student economy. In a student-industry first, the partnership aims to launch bold initiatives by creating one-of-a-kind experiences for an ever-growing and rapidly expanding Gen Z fanbase.
With a shared passion to inspire, educate and engage the next wave of motorsport fans, the partnership accelerates access and opens the world of motor racing to a new generation, aligning to VCARB’s focus on expanding its reach to the global Gen Z audience.
With VCARB’s fanbase being the youngest in the sport, their targeting of Gen Z goes side by side with Student.com’s passion of embracing technology to connect and support students through their higher education journey.
With 240m students in the world today, Student.com and the broader Dot Group are on a mission to support them and be the platform students trust and depend on. With access to real-time market intelligence, and a shared ethos of pushing boundaries, together Student.com and VCARB will captivate the student audience through targeted digital channels, student brand activations and events, merging an innovative approach with the sport’s iconic status.
The Dot Group has a massive global presence in over 35 countries and Student.com has a growing platform across 400 cities globally. Dot’s global brand and student housing operator, Yugo, is also confirmed as the exclusive student housing operating partner of VCARB with spaces in over 100 cities worldwide.
Peter Bayer, Chief Executive Officer, Visa Cash App Racing Bulls said: "We are thrilled to announce our partnership with Student.com. At VCARB, we are committed to supporting and inspiring the next generation, both on and off the track. This partnership with the wider Dot group allows us to connect directly with young, ambitious individuals who share our passion for excellence, innovation, and determination.”
Nicholas Porter, Founder & CEO, The Dot Group, shared: “This is a phenomenal partnership with VCARB for Student.com, Yugo and the broader Dot group. We know students, they are the priority in everything we do with their passion for life and education. Dot’s spirit of innovation and pioneering drive is perfectly aligned with VCARB, their key sponsors and their target audience to engage with Gen Z fans. The possibilities are endless in what we can achieve together, and we are excited to get started this season.”
Rupert Spiegelberg, CEO of Student.com, said: “This marks another pivotal moment for Student.com, our students, and partners. For over 14 years, we’ve been connecting with students with the best places to live, this partnership with VCARB will supercharge our combined reach worldwide and accelerate our ambitions for the future.”
